ABSTRACT
The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to various types of impact on consumer thoughts, feelings and actions. It is about creating a message and sending it to someone who will react in a certain way. In modern societies, advertising so pervades our daily lives. The average person is exposed to many advertising messages between the time he opens his eyes in the morning and clicks off his light at night. This study discussed on the effect of advertising in the patronage of fast food firms in Owerri metropolis. The study employed the survey research method for collection of primary data. A questionnaire was there force designed and administered to target respondent. Sequel to this, chi-square and percentage method are used in this study. The percentage method encourages easy expression and comparisms.
Therefore, the hypothesis that was formulated in chapter one is tested using the chi-square method. the population of study in this work which centers on Mr. Biggs fast food Ikenegbu in Owerri metropolis was derived from the management of Mr. Biggs and this population of study constitute of 40 staff. i) most advertising agencies lack professionalism due to inadequate qualification of the personal concerned which result to wrong or misapplication of the true intention of the advertising client.
ii) At times, advertising agencies use ambiguous message I language in communicating which the target audience fine difficult to comprehend.
iii) As a result of high cost of advertisement, many fact food outlets have jettisoned the idea which has made them not to attract the required numbers of customer as they should have
iv) Many firms in the fast food industry are still ignorant of the importance of advertising to their business.
Recommendations were made at the end of the study
Abstract
post - retirement is a very important stage in human development. post - retirement is inevitable i...
Abstract
The main aim of this write up is to throw more light on the review of budgeting control in a extracting industry. This research...
ABSTRACT
With the rapid development in Computer Technology, most organization have embraced the use of computer resource...
Background of the Study
In the advanced world like China, Britain, Australia and the United State of A...
ABSTRACT
This research work is aimed at establishing and testing for existing relationship between the...
Abstract
This paper study examined the effect of privatization on the performance of Nigerian seaports, using pre- and p...
Abstract
Tomato (Lycopersiconesculentum Mill.) is one of the vegetables with the highest production in the world and it...
ABSTRACT
This research work examines the impact of monetary policies on foreign trade in Nigeria. The research made use...
Background Of The Study
Reproduction is known as an essential human desire so that infertility may caus...
EXCERPT FROM THE STUDY
According to Hill (2003) child abuse is a social phenomenon which cannot be precisely define...